Digital work should change something that matters.
Selected examples of work across ecommerce, search, paid acquisition, websites and customer journeys. The businesses are anonymised here, but the results are based on real measured outcomes.
Rounded from +83.6%.
Rounded from +57.3%.
Top-performing sales creative.
Following website and Google Ads uplift.
The useful intervention depends on where the constraint sits.
These examples deliberately span different parts of the digital journey because the same service is not the answer to every business problem.
Made discovery, product experience and paid media work together.
Rather than treating organic search, Shopping, Meta and the website as separate pieces, the work focused on strengthening the connected journey from discovery through to purchase.
Search and paid acquisition aligned more closely with customer intent.
Customer-facing information and purchase pathways treated as part of acquisition.
The aim was greater value from the acquisition journey, not simply more clicks.
Improved visibility around searches that were commercially useful.
The work concentrated on helping the business appear when customers were already looking for what it offered, rather than pursuing rankings with little commercial relevance.
Search work centred on relevance rather than volume alone.
Important search themes were connected to clearer customer-facing information.
Visibility and search sessions improved around commercially relevant demand.
Connected a better website with a stronger path to enquiry.
The project combined a website redesign with a Google Ads rollout. Weekly website enquiry volume increased from roughly one call or form enquiry to at least five.
Google Ads was used alongside existing search visibility.
The redesigned website created a clearer customer path.
The combined website and acquisition uplift materially increased weekly enquiry volume.
Do not optimise a metric just because it is easy to measure.
Traffic, rankings and clicks can all be useful signals. They become more valuable when they connect to what the customer actually did and what changed commercially.
Have a result you want to improve?
Start with what is happening today and what you want to be different. The right piece of work can follow from there.